1,000 songs in your pocket.

How important are the words we use in our marketing speak? Very.

If you do not capture the readers attention in the first few seconds, you’re toast.

Whether it’s in an email, a FB ad, LinkedIn post, newsletter, blog post, etc.

1,000 songs in your pocket. These are the words from Steve Jobs.

This set off what has gone on to become the first publicly traded (or privately held company for that matter) +$2T valued company in the US.

When Jobs came back Apple on July 9, 1997, the company was a dud. It was dying. Of the Dells, CPQs, etc. computer makers it was the failing. Which was counter to the rest of the market as these tech companies were heating up.

“One hit product away. While the results proved dazzling, Apple still needed a hit product to take things to the next level. Fortunately, Cupertino had the iMac G3 up its sleeve. Going on sale on August 15, 1998, the brightly colored, translucent Macintosh helped turn around Apple for good.”

Cult of Mac, “Today in Apple history: Steve Jobs’ Apple turnaround continues.” by Luke Dormehl • 5:15 AM, JULY 15, 2019

Next was this…

And the rest was history. Well not quite, but it’s safe to say that the release of the iPod continued the drop of the dominoes to become what AAPL is today.

5 words for the iPod that was all it took.

To see the importance of words, check out this 1948 case study. This advertorial campaign driven by a tearsheet in major US newspapers may be the most successful ad campaigns of the past century. Taking one investment firm from boutique to Goliath in 2 years.